The Man Who Sold the Boots
A Doc Martens UK advertising campaign is using images of (unfortunately) deceased rockers Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer to sell boots. According to Ultimate Guitar, a spokesman for the ad campaign has said:
“We wanted to communicate that Dr. Martens boots are ‘made to last,’ and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots’ durability perfectly. And, as images, they feel very iconic.”
Hmph. Perhaps the Doc M folks should have learned from the much despised 1987 Nike “Revolution” commercial - footwear and iconic rock do not belong together.
However, advertisers take note: putting boozey-licous Amy Winehouse on a port-o-potty is inspired!
