Remember back in the day when it used to take something depressing like famine to bring all-star musicians together for a single? This summer, Converse has brought together some major musicians to help celebrate the 100th birthday of the Chuck Taylor! The first track to pop out of the Converse Music Collaboration campaign was the recently released “My Drive Thru” featuring Pharrell Williams, Santogold, and Julian Casablancas. Now the uptempo song has been given a Xeroxed paper cut-out motif in a video treatment courtesy of Pharrell. More rumored music collabos from other artists (such as rumored Bradford Cox of Deerhunter, YACHT, Kid Sister, MGMT, Does it Offend You, Yeah?, and Fiery Furnaces) are expected to drop sometime in the near future as part of Converse’s ongoing campaign.
MP3:
N.E.R.D. - “My Drive Thru ft. Santogold & Julian Casablancas”
VIDEO:
Produced By Pharrell - Santogold, Julian Casablancas, N.E.R.D.
2 Responses
Will Hines
July 11th, 2008 at 7:00 am
1I really, really, really like this video. It’s inventive (just like the song) and I love the way Converse are pushing this advertising scheme so hard.
Keep up the good work.
Blania
July 13th, 2008 at 12:21 am
2mmm~seems NERD could create sth besides clubing~fun
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